"Many organizations are trying to fix culture at the 'feeling' level," writes Jake Tayler Jacobs, DBA, MBA, B.Ed. "Better communication. More positivity. Renewed commitment to teamwork. Town halls. Pizza parties. None of that is wrong. But none of it is structural. You cannot solve a systems problem with a sentiment campaign. The culture you want does not exist yet. You need to build it. And building it means creating a system, not crossing your fingers and hoping the right people show up." More